ROCHESTER, NY: Bausch & Lomb awarded Zeno Group its vision care business in North America, after working with sister agency Edelman since late 2009.
Jane Mazur, VP of PR for the eye care company's vision care division, said the work began January 1 for Zeno Group, which is owned by Edelman. It was not a competitive bid.
“We had a great relationship with Edelman,” she said. “But our business needs changed.”
Ame Wadler, MD of health and strategic planning at Zeno Group, ...