Political experts. Ex-IRS lawyers. Relationship counselors. A psychic who predicts the next major scandal.
In the days following shocking revelations that former New York Gov. Eliot Spitzer was a client of a high-end prostitution service, PR pros pitched the services of each of these to a wide range of news outlets and bloggers.
For instance, Michael Darden, president of Perfect Pitch Media Relations, successfully offered couples expert Rich Hammons to Oprah & Friends XM Radio show. Coverage of the scandal ...