SAN FRANCISCO: Little Kids Rock, a national nonprofit that provides free musical instruments and instruction to underfunded public schools, has selected The Bateman Group as its pro-bono AOR. The agency will provide PR and social media marketing services aimed at raising awareness of the organization's mission. Programs will include: day-to-day strategic communications counsel; national, regional and broadcast media outreach; K-12 education and music media and blogger outreach; blog and micro-blog monitoring and response; social networks management; and viral video syndication among ...