On some topics, everyone seems to have an opinion, from the presidential election to the best coffee. However, Linda Bartman has made a career of promoting products that consumers probably have not thought twice about.
“It's about creating relevance for the consumer,” says Bartman, marketing communications director at global energy giant BP. “More than that, it's about explaining the [product] experience, when consumers already incorporate it into a routine and [later] don't think about it.”
Bartman is responsible for 360 communications ...