KANSAS CITY, MO: Advertising agency Barkley has spun off its PR practice, previously known as Barkley PR/Cause, into a standalone unit called Crossroads.
The firm has offered PR services since 1987. At launch, the agency has 17 staff members, 10 clients, and approximately $4.5 million in revenue, said Mike Swenson, president of Crossroads. Clients include the Susan G. Komen 3-Day, Sonic, Weight Watchers, and March of Dimes.
“Now is a great time to show what we've learned over the last ...