Outlook
Despite the recession, Barkley, which is well known for its cause branding efforts, is still seeing client investment in this area.
“It says that clearly the power of cause branding is being seen as... important regardless of what the economy is doing,” says president Mike Swenson. “It's important that companies and nonprofits stay aggressive with programs, staying in front [of consumers], keeping their interest.”
In addition to cause branding, Swenson says the firm saw its social ...