In launching BarelyPolitical.com, founder Ben Relles wanted to establish the site as a place for cutting-edge political humor.
He wanted to jump-start the site's launch by creating a viral video with a character people would be interested in and a storyline that could be extended.
"One day, it just hit me," Relles says, "[that] if we did a video about Barack Obama, this being the [cycle] that a lot of people are calling the YouTube election, we could be one of the ...