MODESTO, CA: Barefoot Wine is launching a video initiative on its Facebook page to engage the online community and promote clean beaches.
The video, One Beach, follows the lives of six people working to clean up beaches around the world and supports the company's Barefoot Wine Beach Rescue Project, which was established five years ago in partnership with Surfrider Foundation. One of the goals of the film is to increase awareness about the initiative using social media.
BBDO San Francisco, which handles social media for Barefoot, and Hunter ...