Barclays has warned marketing staffers that they must adhere to its new corporate “purpose and values,” as the bank tries to rebuild its reputation in the wake of the Libor crisis.
Last week, chief executive Antony Jenkins explained the bank's long-awaited strategic review, which included a commitment to discontinue any activity that has a negative impact on Barclays' wider reputation.
Employees across the bank must conform to Barclays' corporate purpose of “Helping people achieve their ambitions – in the right way.” Performance ...