In 2007, Lorielle Broussard and her brother Brandon launched Barackawear, and designed and sold “Barack-the-Vote” T-shirts to rally support for Obama.
When actor Hill Harper requested 250 shirts for an Obama fundraiser at Oprah Winfrey's home, the Broussards realized the potential of their project. They built a Web site, earmarked 25% of their net proceeds to the campaign, and devised their own regional marketing campaign, including street teams and fliers. Last June, nearing the election, the duo hired LaForce and ...