CHARLOTTE, NC: Bank of America will continue to work with PR agencies Weber Shandwick, Emanate, and Burson-Marsteller, despite switching its global advertising account from Omnicom's BBDO Worldwide to a dedicated team assembled by WPP.
Interpublic Group's Weber Shandwick will continue as Bank of America's “enterprise agency,” sources close to the subject said, and the bank will still work with Omnicom's Emanate on consumer, small business, and commercial banking initiatives. WPP's Burson will continue to manage PR for its wealth-management business. ...