Organization:  Baltimore Area Convention and Visitors Assoc.
Campaign:  "Get in on it"
PR team:  M. Silver Associates and the in-house team
Other marketing: 30- and 60-second ads on television and radio by Landor Associates
Launched:  May 24 in Baltimore, June 14, nationally
Budget:  Bureau budget is $8 million, with PR being a small fraction of that

Baltimore is launching a new tagline to position the city as a tourist destination. The Baltimore Area Convention and Visitors Association (BACVA) has hired branding firm Landor ...