CHICAGO: Sara Lee is targeting women by promoting its Ball Park hot-dog brand as the No. 1 food for men.
The company launched the “Men. Easier Fed than Understood” campaign this month with the goal of making Ball Park a “key player in the ‘guy food' space” by connecting with women, “the primary grocery shoppers in the household,” said Aaron Alt, GM of the Ball Park brand.
“The new creative is designed to resonate with women who understand the importance of ...