Managing and running a crisis communications effort is hard enough, but the task is getting trickier as agencies and companies work to find the right balance between the level of interaction with traditional and new-media outlets.
This year alone, JetBlue, Taco Bell, the entire pet food industry, the American Petroleum Institute (API), Virginia Tech, AT&T, and, most recently, toy manufacturer Mattel have all encountered a significant, lasting crisis.
In today's media environment, big, emerging crises are guaranteed to receive coverage ...