What do CEOs want from top communicators? Besides finding the perfect communications metric, knowing and delivering on the answer is the holy grail of the profession. Recently, the Arthur Page Society added fresh insight by conducting research to assess CEO perceptions and expectations. What they found is valuable. More can be added to the story.
According to the Page Society report, CEOs want communications executives who are business-savvy; proficient in reactive, proactive, and interactive communications; and who are compelling team players. ...