In an effort to promote the two new flavors of Baileys Irish Cream, Caramel and Mint Chocolate, Diageo is launching the Baileys Drinkable Desserts contest.
Diageo is looking to shift the perception of dessert from thick, rich foods to liquors like Baileys, capitalizing on the trend of dessert martinis at many restaurant and bars, according to Melissa Woodbury, senior director of PR for Diageo.
Idea: Bailey is soliciting desert drink recipes, with the contest winner getting featured in an advertorial ...