In recent months, the financial services industry – banks in particular – has stepped up its PR and marketing activities, looking to rebuild trust with a recession-worn public skeptical of its motives. Citibank, for example, opened a new blog in February, posting video of its executives explaining how they've changed since the financial meltdown.
On Wall Street, where your brand is one of those intangible assets that investors consider right along with the P&L statement, banks are recognizing that their ...