CHICAGO: Bacon's Information last week purchased competitor MediaMap in a $23 million transaction that seems to underscore the trend of further consolidation in the communication management-services market.
Following the deal, customers will be able to access both companies' services. "We'll be able to leverage each other's strengths to each other's client base," said Bacon's president and COO Joe Bernardo. "MediaMap has had great success at the top end of the market - the large firms and corporations - with its communications-management ...