As many PR folks know, Edward Bernays was a nephew of Sigmund Freud and spent many summers at his famous uncle's side. Bernays was heavily influenced by Freud and generously tapped Freudian theory to develop some of the most groundbreaking and successful PR campaigns of the 20th century.
As a Freudian thinker, Bernays sought to change habits by appealing not so much to rational thought, but rather to more primal human needs and desires. So when the Beech-Nut Packing Company ...