Bacardi has appointed Andy Gibson to the CMO role, following the departure of Silvia Lagnado at the end of last year.
Gibson, who will also serve as president of Bacardi Global Brands, will be responsible for the overall leadership and strategic direction of the company's portfolio of spirits brands.
He also will serve as a member of the Bacardi leadership team and report to Bacardi president and CEO Ed Shirley.
Gibson, who will be London-based, will join the company in April. His most ...