Bacardi's 150th Anniversary
Zeno Group (PR); Javelin Experiential Marketing Agency (event planning/execution); Johannes Leonardo (advertising); Blast Radius (digital and social media)
Toby Whitmoyer, VP and brand managing director for rums at Bacardi USA; Michael Calabrese, senior brand manager; Christina Perez McDowell, brand manager
On February 4, Bacardi celebrated its 150th birthday. The family owned company began a year-long, multi-faceted effort to "let consumers ...