Client: Babiators (Atlanta)
Agency: Konnect PR (Los Angeles)
Campaign: Babiators national launch
Duration: January 1 - June 30, 2012
In May 2011 Babiators began selling baby aviator sunglasses that provide 100% UVA and UVB ray protection for kids. Konnect PR was hired early this year to build brand awareness and increase e-commerce and retail sales.
“To build a recognizable brand, we need major media coverage and top taste makers' take on the product,” explains Babiators ...