B-to-b customers
What are some tips for engaging b-to-b customers in PR and marketing activities?
“Target the audience your customer cares about most and... position your customer as a thought leader by addressing an issue that is relevant to their... market,” says Kerry Walker, VP at Porter Novelli. “Show how a particular placement or event will help drive business.”
Next, be mindful of the time commitment. It's a common mistake to find a customer willing to endorse your product or ...