LONDON: Burson-Marsteller has won its first retained account with Cadbury Schweppes with a mission to promote soft drink brand Dr. Pepper, as the drink seeks to succeed in the competitive carbonated beverages market.
B-M won a three-way pitch for the consumer PR account, which is worth over $247,500 in fees. The other agencies competing for the account were BFP Momentum and three-year incumbent Lyons Waddell.
B-M will attempt to target the youth market in a bid to increase sales of ...