BANGKOK: Burson-Marsteller has sold its Thai offices to seven local managers reducing its exposure in the Asian market.
This is the third office B-M has pulled out in the Asia Pacific region as part of its move to 'refocus on key markets'.
B-M's Bangkok office will become Aziam-Burston-Marsteller, a B-M affiliate, under its existing managing director, Steve Vincent. The agency will relinquish all equity in the new company, but will take an agreed percentage of its income.
Aziam will continue ...