SAO PAULO: The man who started and grew Burson-Marsteller's Chilean operations is set to take charge of the agency's burgeoning Brazilian operations.
Ramiro Prudencio, known in Burson circles as 'the man who put the lettuce back on the Big Mac in Chile' after a cholera outbreak, will assume the market leadership role for Burson-Marsteller's Brazilian operations from January 1.
Prudencio is currently market leader in Chile, where he was responsible for establishing B-M's Santiago operation in 1994. Under his leadership, ...