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Awkward family photos a PR hit

Tanya Lewis

October 28, 2011

Client: Embassy Suites Hotels (McLean, Virginia)
Agency: Emanate (New York)
Campaign: Embassy Suites Hotels Awkward Family Vacation Photo Contest
Duration: June – August 2011
Budget: $245,000

Almost everyone can relate to awkward family photos and awkward family vacation moments. Embassy Suites Hotels and AOR Emanate found great synergy in partnering with AwkwardFamilyPhotos.com on an “Awkward Family Vacation Photo Contest.”

“Families are our bread and butter,” says VP of brand marketing John Lee. “We see awkward family moments every day ...

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Awkward family photos a PR hit

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