Baby boomer stories typically discuss the same things: Social Security, the graying of the population, golf, or medical problems.
"A lot of coverage was about the burden this generation would be," says Mike Smith, Fenton Communications account director. But Civic Ventures, a nonprofit, saw that the 77 million-strong population wasn't sitting on the porch in rocking chairs. It was leading second or third careers and making social change.
Strategy
Civic Ventures created the Purpose Prize, a $100,000 award to recognize social entrepreneurs ...