Company
Avon

Campaign
The Believe World Tour

PR agency
Burson-Marsteller

Launch
April


Objective: To celebrate the company and its representatives with events in New York and Chicago as part of a year-long tour for the company's 125 years in business.
   
“Avon has always been at the forefront of the changing role of women,” says Debbie Coffey, VP of global PR for Avon. “We want to show pride in the company making a ...