A new army has entered the fray in the aggressive battle to fight against breast cancer.
Engaging formidable PR tactics, the Dr. Susan Love Research Foundation and the Avon Foundation launched the Love/Avon Army of Women campaign. The vision of the effort came from Susan Love, who wanted to unite one million healthy women across the country, of all ages and ethnicities, to participate in research and help spread awareness about this deadly cancer.
Strategy
The foundations retained BNC PR ...