There will always be people who view the relationship between PR professionals (and the clients they represent) and journalists (and now, increasingly, bloggers) with great scorn.
In the past, it was easy to think of fattened journalists, swilling wine with the good swells at Product Company X or Destination Y, colluding to foist marketing messages on the hapless public. That is because, in the past, there was not the pressure on transparency that there is now.
Most media organizations ...