NEW YORK: AVG Technologies, a security software company, has selected GlobalFluency as its North American AOR. The six-figure contract was awarded following a review of eight agencies, said Siobhan MacDermott, head of global IR and communications at AVG.
Work will include building brand awareness among small- to medium-sized businesses and differentiating it from competitors like McAfee, as well as raising awareness about its paid products. Tactics will include media outreach and speaking engagements for AVG's CEO, JR Smith.
“We're trying to ...