BASKING RIDGE, NJ: Business communications company Avaya has retained Fleishman-Hillard as US AOR following a competitive review.
The agency works with Avaya in more than 50 markets around the world, but only the US account was reviewed. Fleishman has handled the tech company's communications for the past five years.
“We are a technology company, and we really need to raise up what the business value is,” said Deb Kline, global technology PR team lead at Avaya. “So it's more about ...