ATLANTA: AutoTrader.com's baseball-themed “Drive to a New Start” campaign, which emphasizes the Web site's new cars for sale, is making a final push as the effort heads into its final month and a half.
AutoTrader, working with Porter Novelli, said it has increased its online and media outreach for the campaign leading up to the final stop in Atlanta, September 18. The effort, first launched in April, has so far made five stops at Major League Baseball stadiums across the ...