Automakers are handling myriad issues – changing consumer demand, rising costs, layoffs – but perhaps none as important as convincing its stakeholders that its next-generation, electric cars will take them out of an old, bad-news era and into a brighter, more successful, green-tinged one.
Consumers hit with record gas prices, economic uncertainty, and greater cultural concern for the environment certainly appear to be clamoring for more fuel-efficient models. According to a Morpace Omnibus Study this July, 62% of consumers expect their ...