WASHINGTON DC: The Alliance of Automobile Manufacturers recently launched “EcoDriving,” a national campaign intended to empower consumers on an individual basis to reduce fuel use and CO2 emissions. The Zeno Group and GMMB are aiding the effort.
The campaign, which is supported by Alliance members ranging from Porsche to Ford Motor Company, offers manufacturers an opportunity to show consumers they are part of the solution.
“With so many high profile manufacturers, they're using their [clout] to benefit consumers, and of course keep [them top ...