Getting sustainability issues on the press' radar requires an honest, well-informed message.
Many media outlets are increasing coverage of green/sustainability issues, thus providing plenty of opportunity for companies that are demonstrating true commitment and measurable goals. And while more reporters are covering green topics, many of them are new to the sector, which means informed PR pros can be particularly valuable resources in driving coverage.
Annie Howell, SVP of communications and public affairs at Discovery's Planet Green, says authenticity and ...