Client: We Are Handsome (Sydney, Australia)
PR agency: Post+Beam (Los Angeles)
Campaign: We Are Handsome, US launch
Duration: July 2010-February 2011
Budget: $27,000 ($3,000/month)
Australian company We Are Handsome joined the clothing arena in 2009 when two friends, Indhra Chagoury and Jeremy Somers, started a swimsuit line featuring photo-like bold graphics, such as a wolf's face with piercing eyes.
The young swimwear label, manufactured exclusively in Australia, is now expanding ...