Client: Pepperidge Farm (Norwalk, CT)
PR team: DeVries Public Relations (New York)
Campaign: Tim Tam US launch
Duration: Nov. 2008-March 2009
Budget: Under $100,000
Tim Tam is an iconic, best-selling cookie brand in Australia that's made by Pepperidge Farm's (PF) sister company Arnott's. PF asked its AOR DeVries Public Relations to help with a limited-time US launch through Target stores. The objective was to generate trials and excitement. “There is obsession with the product in Australia,” says Geri Allen, communications manager ...