HERNDON, VA: Audi of America has selected PMK-BNC, its incumbent agency for the last four years, as its US AOR following a competitive review.
The agency will focus on strategic planning with “a big focus on content generation,” said Andrew Lipman, communications manager for Audi of America.
“They will continue to support us and partner with us on our traditional PR efforts, but be very integrated in the core team,” he said.
The firm will also play a key role ...