HERNDON, VA: Audi of America is using social media tactics to build buzz for its Super Bowl advertising spot, focused around a message about clean diesel and its Audi A3 TDI, which was named "Green Car of the Year." The company's "Green Police" campaign features traditional PR and social media, all based on its humorous commercial.
"This is our third year of being in the Super Bowl, and we've seen the importance of social media pre-Super Bowl rise in importance ...