One of the best ways to recruit more diverse talent is to use the various PR associations. For example, if your agency or corporation is looking to increase its hiring of African-American PR pros, you can contact your local chapter of the Black Public Relations Society of America (BPRSA). This organization announces job openings via e-mail to their dues-paying members.
Another good idea is to have your PR and human resources executives attend the BPRSA's networking events.
If you're focusing ...