'Attack ad' promotes Barrick Gold holiday media party
TORONTO: While many companies have canned their Christmas parties, Barrick Gold invited journalists to its media-only Christmas party via online video.
The video — a parody of a political attack ad — starts off by complaining that most Christmas parties “are all hype and no hoopla”, with “lukewarm h'ordeurves, two drink tickets, double dippers. Some parties are just not up to the job.” The video then says the Barrick Gold media party is the exception.
Towards ...