DALLAS: AT&T has teamed up with two of its agency partners, Fleishman-Hillard and Hill+Knowlton Strategies, to bolster a campaign to stop texting while driving.

The telecommunications company is spending “tens of millions of dollars” on all elements of the “It Can Wait” campaign, said Larry Solomon, AT&T's SVP of corporate communications. The company wanted to take on the issue because it believes texting while driving is a growing phenomenon leading to accidents.

Each year, there are more than 100,000 automobile crashes ...