SAN FRANCISCO: Atomic PR wants to unleash Giant Killer Robots (GKR) upon the world.

The special-effects firm, which most recently worked on The Matrix Reloaded and The Matrix Revolutions, has selected Atomic PR as its new agency to help enhance the company's reputation and stature in the film industry.

"We had a big movie released recently, and we wanted to get our name recognized," said GKR executive producer Amber Wong. "We thought Atomic PR understood us the best of the agencies we ...