SAN FRANCISCO: Netgear named Atomic PR its US AOR for a range of communications work, including media and analyst relations, blog design and social media, strategic planning and SEO.
Judy Hoffmann, Netgear's director of worldwide marketing communications, said a group of six “world class” agencies participated in the first round of the RFP, but only two were selected as finalists. Atomic PR was chosen for its experience in the consumer tech industry and the importance the agency places on communications analytics, ...