DENVER: Weight-loss company Atkins Nutritionals has selected MWW Group as its AOR to re-educate consumers about its low-carbohydrate food program.
The company approached MWW directly and did not review other agencies, said Scott Parker, CMO of Atkins. He explained that he noticed MWW's work in the health and wellness space while managing RFPs during his seven-year tenure at Jenny Craig. He joined Atkins last January.
“What I was looking for was a PR group that had expertise with healthy lifestyle ...