DENVER, CO: Atkins Nutritionals Inc. tapped Minnesota-based Kohnstamm PR to serve as its new  AOR, after a three-round review.

The RFP was handled internally and began November 16. Four firms were invited to pitch, including finalist CRT Tanaka, Atkins AOR since 2005.

Starting Feb. 1, Kohnstamm began focusing on the company's rebranding initiative through media relations, management, and influencer work. Its first campaign will begin in early June.

Atkins Nutritional filed for bankruptcy in 2005, but returned to the marketplace in 2006. In ...