Company Atkins Nutritionals
Campaign Atkins Chef Recipes
Agency mix RF|Binder Partners, PR; Lee-Reedy, advertising; Gotham Direct, media buying; The JAR Group, online media; Rabble & Rouser, website development
Lead agency RF|Binder
In-house team Lisa Wells, brand manager; Allen Silkin, senior director of marketing; Courtney Bellamy, associate marketing manager; Lindsay Ostenson, associate brand manager; Lindsay Brown-Valdez, online marketing coordinator
Amid a competitive diet program arena, Atkins is extending its integrated diet campaign, now in its third year, to promote a new chef initiative that launched in ...