LAKE TAHOE, CA: Asylum Public Relations has been hired by Bearpaw Footwear to handle PR with a focus on expanding the brand's presence in the US market.
Asylum is on board to extend Bearpaw's brand recognition beyond the outdoor market, and to broaden its presence as a top lifestyle footwear company via media outreach.
The agency will intially work with Bearpaw on its new footwear lines launching this fall and winter, said Jason Ovitt, CEO of Asylum. An expansion of the brand's children's product line is also in ...